We all know about first impressions being the important at interview - but what does your internet impression tell clients about you before you've even met?
Having spent the day travelling to Manchester and back with Jo to check out venues for this year's conference I've been reminded just how important first impressions are. I won't name names, but the first place we visited was somewhat spoilt by a group of people hanging around the main entrance smoking. Although our view of it improved as we went through the building and saw the much nicer entrance that our delegates would actually use, it was really difficult to shake off that initial image.
Of course, we all know that first impressions are critical in an interview or client meeting, but as more and more people have extensive online profiles it may be that concentrating on your first physical meeting might be too late. Web pages are remarkably persistent and what seemed like an appropriate descritpion of yourself a few years ago may not make the grade now - so it's well worth typing your name into Google occasionally to see what clients can see about you before you meet them.
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