David's blog about successful companies beign curious about their customers and their place in the world reminded me that it's time for our annual customer survey. Web based companies seem to find it harder in some ways to work out what their customers think - we can measure what our customers do online very easily and some get obsessed with 'abandoned shopping cart ratios' and 'click to £' rates' and so on. But that doesn't tell us what customers think about us or why they come back time after time, or leave without paying.
Since it's that insight into customers minds that is really vaulable and allows us to change what we to do to provide a better service the survey is really important to us. If you can spare 5 minutes to complete it we'll be very grateful, and will enter your details in a draw for a free place at this year's conference or a free Skillfair membership.
To take the survey just click here
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