The summer is a great time to take a look at the marketing you've been doing and to see what can be improved - and sometimes it only takes some very small changes to make a big difference.
Step 1
Scribble down the key services that you offer, the type of clients you generally work for and how that's helped the clients
Step 2
Take a look at your website and read the home page - do the words comfirm what you've written down - or do they say something much more vague? The words may sound impressive but the broader the message the less likely it is that a client will get a real sense of who you are and what you do. If the mismatch is very big - you should concentrate some effort here, and probably get in some outside help to give you an objective view.
Step 3
Happy with your website? Now list down all the internet sites where you have a presence - LinkedIn, Twitter, ecademy, forums etc etc The chances are that you'll have a slightly different description of you and your business on each one, and if you're like me some of the information may be seriously out of date. Now go round checking each one and update the information - don't make it identical as different sites have different styles, but make sure the key messages (and phone numbers etc!) come through. If possible include links to the other sites where you have profiles - for details of how to link to your Skillfair profile click here.
To link from your Skillfair profile to other sites, click here
No comments:
Post a Comment