I regularly give talks and run workshops on marketing consultancy and one of my favourite approaches is to ask the participants to draw themselves or their business as an animal. This usually generates a fair amount of nervous laughter and comments about lack of drawing ability. Fortunately I can't draw for toffee either so when people see my efforts on the flip chart they feel able to give it a go.
The sheer range of creatures we wind up with is amazing- from hyenas, cuddly teddy bears, fish fowl and sometimes an imaginary creature. The most surprising one last night was the very friendly and chatty consultant who protrayed himself (very artistically I may say) as a 'bull in a china shop'.
The interesting thing about this exercise is it helps you think in a more creative and personal way about your business. If you also take an objective look at the creature you come up with from a clients point of view it can also lead you to changes you need to make in your approach to attract more or better clients.
So what kind of animal best represents your consultancy practice?
2 comments:
Would like to think it's a dolphin,
More realisticially - a grizzly bear.
I did this once with a voluntary sector organisation - though it wasn't limited to just animals.
When I suggested that we ought to be like a mushroom, everyone looked bemused. That is, until I explained that mushroom is a fungus, one has been discovered that is the world's biggest organism, much of what it does is out of sight but it's indispensable to the world's environment in converting energy for new uses!
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