The 'end of the recession' was hyped up over the weekend, so that yesterday's growth figure of a measly 0.1% seem rather disappointing. So the question is, what's really happening in business and how is it affecting the consultancy and freelance market?
Our fee rate survey seems to be showing some pressure on rates with many consultant reporting clients asking for work to be done for free or very low rates. But on the upside, conversations with contacts in the recruitment industry suggests that the marketing and advertising industries have suddenly started hiring. This suggests that businesses are starting to feel more confident and are looking to marketing to build more sales as the economy picks up.
We've certainly seen a pick up in projects coming to Skillfair, ranging from marketing advice for small businesses through associate requests in business advice/HR to experts in cryogenics!
All of which suggests that now is a good time to start thinking about your own marketing activity. If you're not currently occupied then use the time to check your strategy and get networking, if you're busy maybe you should consider taking on a specialist to help you market yourself so that you don't hit a bad patch when current projects finish.
Whatever size your business, there's a marketing specialist out there who'll be able to help - for some pointers to the kind of activity you should consider, take a look at http://www.skillfair.co.uk/content/757/Need-help-with-marketing-.aspx or for more anecdotal stories about marketing try http://blog.asmartbear.com/
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