I've just noticed something odd about the people who've signed up for our Intelligent On-Line Marketing workshop in March. Going by the names it looks as though 80% of them are female - which started me wondering if there's something about the topic that attracts women rather than men?
Do the fellas think they already know how to do it? Maybe you don't want to plan that far ahead or perhaps that male cynicism and scepticism is getting in the way?
If it's the last point - I share the cynicism to some extent, there's a lot of hype about things on-line and it's really important to cut through that and understand exactly which elements of on-line and/or social marketing will deliver useful business contacts rather than the inane chatter that seems to swamp the good stuff on most sites.
What do you think - and what aspects of social marketing are you using?
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