We all know that we need to market ourselves and we all know it can be costly and time consuming. For the "average" consultant due to financial limitations most of it is DIY. Which methods then are most effective?
Malcolm Tullett found a way to get his name and company profile in front of millions yesterday when he was asked to step in via a colleague after the Fire Service spokesman pulled out on the Jeremy Vine Show on Radio 2. He was asked to offer expert opinion on one of the shows topics. Malcolm's expertise is in Fire Safety and he was responding to a particular question about the public helping at a fire. Here's the advice he offered.
It may be that on radio shows all over the country expert views are needed on a wide range of topics from health and safety to construction so it is probably wise to have an ear to the ground (or airwaves) and be prepared to call in and offer a sensible comment or as in all effective marketing build a relationship with the producers so that when they are in need of an expert in your particular field they call you.
Have you used a different but effective medium and more importantly are you prepared to share with others?
Malcolm Tullett found a way to get his name and company profile in front of millions yesterday when he was asked to step in via a colleague after the Fire Service spokesman pulled out on the Jeremy Vine Show on Radio 2. He was asked to offer expert opinion on one of the shows topics. Malcolm's expertise is in Fire Safety and he was responding to a particular question about the public helping at a fire. Here's the advice he offered.
It may be that on radio shows all over the country expert views are needed on a wide range of topics from health and safety to construction so it is probably wise to have an ear to the ground (or airwaves) and be prepared to call in and offer a sensible comment or as in all effective marketing build a relationship with the producers so that when they are in need of an expert in your particular field they call you.
Have you used a different but effective medium and more importantly are you prepared to share with others?
1 comment:
White papers can be a very effective way of demonstrating your expertise. I've written them for my own business and for clients offering consultancy or professional services. Basically, they offer an objective overview of an issue or topic that's relevant to your clients. Once you've produced the content, you can use it on your web site, in email marketing campaigns or offer it to the media as part of a PR campaign.
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